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The coding, the design, and the testing are coming to an end.
Your target audience is brimming with anticipation, waiting for you to showcase your contribution to the world.
Except when you release your product, you hear…nothing.
Welcome to every founder’s nightmare: Pouring their heart and soul into something no one cares about.
Part of it is being too invested in the process instead of looking towards how others will perceive it. But the other part is a lot of times, no one where to start.
And if you’re a technical founder with a limited budget…promoting your product is buried on your weekend to-do list somewhere.
Googling the solution may be one option to do it. You’ll end up with a long-form blog post that could be a great reference source.
But you don’t need to become a marketing expert. You just need the bare minimum to launch your product.
So here’s the other option: Learn what you need to know, using Skillshare.
What is Skillshare?
According to their current homepage, Skillshare is:
“Everything you need to learn. All in one place.
Stream thousands of online classes in design, business, technology, and more.”
While users can get started on Skillshare for free and access 1000+ classes, the real value is in their Premium plan.
With a Premium plan, users can access the remaining 15,000 classes on their platform.
Skillshare is known as a place for aspiring artists to hone their calligraphy skills or learn how to create a GIF. But a few months ago, they started doing heavy promotions with their Marketing catalog – making them a place for business owners to learn new skills.
Who teaches on Skillshare?
A mentor of mine once said, “Never trust a teacher who isn’t being taught themselves.”
Skillshare shares a similar ideology. It’s based on the idea students can also be teachers, and you can achieve an active learning community when users are both.
To encourage future teachers to start on Skillshare, they run monthly contests to support and help teachers get started on the platform.
In fact, it’s why the Premium membership exists – it’s how teachers get compensated for creating content on Skillshare’s platform.
How is Skillshare different than Udemy or other online learning platforms?
Here’s a conversation snippet about online learning platforms in the Wistia Community Slack channel:
In other words…
While a place like Udemy allows you to buy a single course, Skillshare works as a subscription model. Meaning with a Premium membership, you can access their entire catalog.
While Skillshare may not be a great solution for learners like Steven who prefer buying courses one-off, the Premium membership is a steal if you buy courses on a regular basis.
So what skills do I need to launch my product?
From a marketing standpoint, you need to generate buzz.
If you were a director releasing a movie, you don’t film the movie and hope people show up to theaters to watch it.
Instead, you create trailers. You set up press interviews with the cast. You put up a website and create a social media following.
In the case of your product, you need to do something similar. Your goal is to get more visitors…and convert them.
And while it may be a good idea to “wing it” for the time being. But you may want to get up to speed on the latest marketing best practices to reach your target audience and work towards a conversion.
Plus, all Skillshare classes have a Project section – meaning you can immediately apply what you’re learning to your work.
So what classes should I take so I can launch my product?
If you have little to no experience as a full-time marketer and no time to comb through the 16,000 classes on Skillshare’s catalog, here are the skills I’d recommend brushing up on to launch your product.The only 9 @Skillshare classes you need to launch your product - https://wp.me/p57OiY-9Z Click To Tweet
Copywriting for Startups by Allison Esposito
If you want anyone to find your product, you’re going to have to come up with a landing page of sorts. This class gives you a template to help write your first landing page in 10 minutes or less.
If you’re not a professional copywriter and just need to get a landing page up, check out Allison’s handy template.
2. Emotion Sells: Emotion Marketing Masterclass by Talia Wolf
It might look like this is Talia Wolf’s first class on Skillshare, but she’s an internationally known expert on conversion rate optimization. Lucky for Skillshare members, she’s sharing her knowledge with us!
If you used the landing page template from the Copywriting for Startups class, use Talia’s class project to center in on your target audience…and give your landing pages some emotional punch.
3. Content Marketing: Blogging for Growth by Eric Siu
Eric Siu is a powerhouse who ranks alongside Neil Patel in the content marketing world. So it’s an exciting opportunity to hear what he says about creating blog content. He helps new writers frame their ideas by breaking down 3 styles of blog posts to grow an audience:
- List Posts
- How to Posts
Besides writing content, Eric covers topics like picking the right images, writing a headline, and his 5 best tips on staying motivated on blogging. It’s a perfect course if you struggle with writing content, but know it’s necessary to build authority (and thus, sell your product).
4. Introduction to Social Media Strategy by Brian Peters
I’ve used Buffer off and on for years, but this class is more than a sales pitch for using their tool. While Brian gives an overview of the major social media channels, the examples used in the class on how businesses use social media focused on Facebook.
If you’re not interested in Facebook, the course is still worth a watch. If anything, you’ll be surprised at how Brian’s explanations get you think about whether social media is right for your business…and what platforms might resonate with your target audience.
5. Email Persuasion: A Guide to Onboarding Campaigns by Sophia Le
Disclaimer: This is my course. And the only reason I built it is because there were zero video resources on this topic.
If you are launching a SaaS product, it’s on your to-do list to write onboarding emails…especially if you offer a free trial. Consider this a 20-minute crash course in converting passive visitors to paying customers.
Consider this a 20-minute crash course in converting passive visitors to paying customers using… Click To Tweet
Note: If you don’t have a SaaS product but want to start sending email newsletters, Allyson from Mailchimp has a great class called Getting Started in Email Marketing.
6. 9 Simple Steps to your First Google Adwords Campaign by Nate Ginsburg
I have yet to start my Google Adwords campaign. But as a paid ads newbie, I appreciated the theory behind Google Adwords, as well as the actionable steps he laid out in getting your account set up.
My favorite part of this course is the Campaign Strategy section when Nate walks through a sample Google Adwords campaign for an accounting firm.
7. Fundamentals of Google Analytics by Jeff Sauer
I’ve watched the smartest technical people struggle to set up Google Analytics on their site, let alone interpret the results.
Though I leave the data interpretation to my business partner, it’s good to know there is someone like Jeff out there. He breaks down how exactly to set up your Google Analytics Dashboard…and keep track of your conversions.
8. Smart Marketing: Increase Website Conversions With Google Page Analytics by Nana Dooreck
Despite setting up Google Analytics, most business owners don’t bother logging in after the fact. Yet, if marketing efforts don’t get measured, they can’t get improved.
Nana and I both started teaching on Skillshare around the same time, and I love this 25-minute class on setting up the Google Analytics extension on Chrome. Plus, she gives you some pointers on interpreting metrics Jeff’s class didn’t address.
Skillshare community managers have longed for a comprehensive class on utilizing Facebook ads. Check out this class if you are considering using Facebook ads to convert visitors into paying customers.
I am impressed Liz covered so many parts of a sales funnel in 34 minutes. She discusses audience targeting, landing pages, copywriting principles and more!
Still unsure if Skillshare Premium can help you launch your product?
If you’re interested in advancing your marketing skills, sign up for an account using your email address or Facebook and check out the 1000+ free classes.
But if a Premium class caught your eye, you might still be on the fence on whether $10-15 a month is worth it.
So I’ll go ahead and make a confession…
Despite teaching on Skillshare, I didn’t get a Premium membership until three months afterward.
I upgraded because I wanted to watch Nir Eyal’s class and there was a long wait for his book at my library.
And it was worth it. Because there have been times where I’ve paid $15 for just one single Udemy class. So even if you sign up to get access to one class…it’s still about the same price.
And you get some other pretty sweet perks with membership, like 15% off Adobe Creative Cloud and 10% off Squarespace.
Here’s how to get 2 months free of Skillshare Premium
If you need a more time to decide if Skillshare is right for you, use my unique link to access two months free of a Premium membership.
Either way, best of luck for your product launch.
~ Sophia 🙂
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