You’re tired of stressing over what to write in your onboarding campaign. But you have prospects to win over
You’ve read the blog posts, signed up for webinars, and have an account with an email service provider.
But you’re not exactly sure how to put the pieces together. Because you’re afraid to ask questions like:
“What exactly is an email drip campaign?”
“How do I use email to convert trial users into paying customers?”
“What can I write that won’t spam my prospects’ inbox?”
Luckily, you’re in the right place.
Introducing: Your SaaS email marketing best friend
Hey there, I’m Sophia. I help SaaS marketers like you write email campaigns that get read, clicked on, and convince prospects to take action – using the science of persuasion and the art of relationship building.
In a past life, I worked in public safety communications. My job was to convince 130,000 citizens to get prepared for a natural disaster. After months of juggling one-on-one phone calls (and repeating myself), I got fed up and started an email list.
And it turned out to be the cornerstone of my program. It let me:
- Generate over $25,000 of volunteer labor.
- Collect hundreds of email addresses.
- Create waitlists for arduous training programs.
How does this relate to SaaS?
Because I used to get above-average open rates on my email campaigns on the most boring topic on earth – emergency preparedness. I had zero budget, no decision-making power, and every bureaucratic process working against me.
It proves that even the most technical products and services can utilize email as part of their marketing tactics.
Don’t get me wrong – a lot of email gets pitched in the trash. It’s because, over time, people learn how to filter out for messages that don’t reference our current needs and desires at the moment – which is why people end up unsubscribing from lists.
Which is why it’s become my mission to figure out how prospects can improve their lives with your kickass product or service – and translate that into high-converting email campaigns.
So admit it – you could use some help building a workflow, knowing what to write, and figuring out what’s possible in your email service provider.